01 / Commerce at scaleSKIMS
Leading digital technology and enterprise AI for 250+ users, reducing AI spend 30% while advancing commerce performance, loyalty, and scale.
I lead digital engineering and enterprise AI adoption at SKIMS—connecting modern commerce platforms, AI-powered workflows, and technology investment to measurable business impact.
Explore my impactOver the past three years, I've helped shape how SKIMS evaluates, governs, funds, and operationalizes AI. The focus: tools that teams can actually use, training that drives better outcomes, and investment tied to business value—not hype.
As a contributor to the AI Steering Committee and AI Board of Directors, I help guide responsible adoption, oversee AI budgets, and drive the internal systems and enablement that make AI useful across the business.
Prompt-optimization training, reusable skills, and custom routing and automation improved how teams work while reducing unnecessary spend. The result is a more scalable model for AI adoption.
Four deeper stories of the platforms, teams, and partnerships I helped build. Select a project to explore my contribution.
Project imagery is custom editorial concept artwork created for this portfolio preview; it is not official brand campaign photography.
01 / Commerce at scaleLeading digital technology and enterprise AI for 250+ users, reducing AI spend 30% while advancing commerce performance, loyalty, and scale.
02 / Digital retailAdvancing Shopify commerce architecture, platform reliability, and cross-market scalability through agency partnership.
03 / Luxury transformationSupporting the transition to Shopify alongside ERP implementation to better connect storefront and operations.
04 / Connected technologyHelping build internal capabilities and secure a major client engagement, working closely with senior leadership.
Build accountable teams, strong leaders, and delivery systems that support rapid growth without sacrificing quality.
Design resilient, flexible commerce ecosystems across Shopify, headless architecture, mobile, and enterprise integrations.
Shape enterprise AI strategy, governance, training, and automation for 250+ users across Claude, ChatGPT, and Parabola; optimize AI investment and spend.
Prepare organizations and platforms for high-traffic moments through observability, performance, and operational discipline.
Clarity. Ownership. Momentum.
Technology in service of people and business.
I'm Rob — an engineering executive with two decades of experience helping organizations move from complex technology challenges to scalable execution.
My work spans hands-on architecture, building engineering organizations, partnering with senior executives, and helping global brands navigate the next era of commerce and AI.
For conversations about engineering leadership, commerce transformation, organizational scale, and thoughtful AI adoption, let's connect.
Find me on LinkedIn