TECHNOLOGY LEADERSHIP SCALING CATEGORY-DEFINING COMMERCE BRANDS THROUGH ENGINEERING, AI, AND HIGH-PERFORMING TEAMS
At SKIMS, I helped scale the commerce platform behind the brand’s rise to a $5B global valuation, strengthening performance, reliability, and launch readiness for major product drops, global traffic spikes, and continued growth. My work helped create a flexible foundation that enabled faster execution, stronger customer experiences, and category-defining scale.
Partnered with Product, Strategy, and Design to lead the brand’s first Shopify storefront as part of a major rebuild and rebrand. On the agency side, I guided platform and architecture decisions for a top Shopify brand, delivering the scale, performance, and reliability needed for rapid growth, faster iteration, and long-term success.
At SPANX, I helped modernize the brand’s Shopify commerce systems on the agency side, supporting global scale, performance, and sustained growth. Partnering with cross-functional teams, I guided platform architecture, improved reliability, and enabled faster iteration across markets and product lines, creating a resilient, future-ready commerce foundation.
At Lanvin, I worked on the agency side to guide the brand’s move to Shopify while also delivering a new ERP implementation to support global commerce operations. In close partnership with brand stakeholders, I helped align digital storefronts with backend systems, enabling more accurate inventory, streamlined fulfillment, and improved operational control. This work established a cohesive commerce
For Oura, I helped drive the development of core internal capabilities from the ground up, working closely with senior leadership to refine the product and support business growth. I also played a key role in securing and onboarding Oura Ring as a large-scale client engagement, representing $3M in sales and establishing a foundation for long-term partnership.
At Sergio Rossi, I worked on the agency side to advance the brand’s digital commerce capabilities for a global luxury footwear audience. I partnered closely with brand stakeholders to enhance the online experience, modernize commerce workflows, and support performance and scalability without compromising the brand’s heritage or visual standards. The result was a more refined, resilient digital pla
EXECUTIVE EXPERIENCE
Vice President of Engineering | SKIMS
Aug 2023 - Current
Lead engineering across web, mobile, QA, and commerce platform teams for a high-growth global consumer brand, overseeing internal teams, vendors, and contractors across multiple time zones.
- Lead cross-functional engineering teams across Web, Flutter mobile, QA, and Shopify commerce platforms
- Serve as a bridge between Technology, Product, Design, and Marketing to align roadmaps, technical decisions, launch priorities, risks, and escalations
- Modernized the commerce platform through Shopify Hydrogen 1 / 2, strengthening scalability, performance, and long-term platform flexibility
- Led the Flutter application release and improved mobile delivery execution
- Reduced agency dependency by building a dedicated internal engineering team with clearer ownership, stronger delivery accountability, and deeper platform knowledge
- Managed engineering staffing, vendor relationships, and software budgets across internal and external teams
- Strengthened incident management, launch readiness, and production support for high-traffic product drops and campaign moments
- Member of the AI Steering Committee / AI Governance Board, helping guide responsible AI adoption to accelerate engineering execution, operational insight, and team productivity without replacing human judgment or ownership
Director of Technology - Accenture (Retail & DTC Practice)
Nov 2021 - Aug 2023
Senior technical leader supporting 30+ enterprise retail and DTC brands.
- Led headless commerce transformations and platform modernization initiatives
- Defined technical strategy for premium global brands across fashion, beauty, and consumer goods
- Unified engineering teams post-acquisition and established consistent delivery standards
- Served as senior escalation point for architecture decisions, launches, and platform stability
Director of Engineering - Noticed
Apr 2019 – Nov 2021
Owned engineering execution and architecture for high-growth DTC brands.
- Delivered full headless commerce rebuilds
- Established engineering processes for QA, release management, and agile delivery
- Improved performance, stability, and conversion across digital storefronts
Technical Director - Shopistry
Aug 2019 – Apr 2021
Founding engineering leader for a modular front-end commerce platform.
- Co-architected a flexible, extensible frontend system for enterprise DTC brands
- Helped secure and onboard major clients, including Oura Ring
- Built early engineering culture, tooling, and operating practices
Founder & Principle Engineer | Rob2
2016 – 2019
Independent application development consultancy.
- Designed and built custom commerce systems, applications, and integrations
- Worked directly with enterprise clients including 7-Eleven, Bombardier, and Scotiabank
- Embedded with cross-functional teams to deliver tailored, high-impact solutions
Technical Director & Lead Engineer | Various Agencies
2007 – 2016
Led engineering delivery for BMW, MINI, Kia, and other enterprise clients. Managed teams, SDLC governance, integrations, and security.