ECHNOLOGY LEADERSHIP FOR CATEGORY-DEFINING COMMERCE BRANDS
At SKIMS, I helped power the commerce platform behind the brand’s rapid rise to a $5B global valuation. I worked across key initiatives to scale a high-performance, conversion-driven e-commerce experience capable of supporting massive product launches, global traffic spikes, and ongoing growth. My contributions focused on building a reliable, flexible foundation that enabled SKIMS to move quickly,
I partnered with Product, Strategy, and Design to lead the build of the brand’s first Shopify storefront as part of a major site rebuild and rebrand. On the agency side, I guided platform and architectural decisions to support one of the top brands in the Shopify ecosystem, delivering scale, performance, and reliability expected of a category-defining global brand. The result was a flexible commer
At SPANX, I worked on the agency side to modernize the brand’s commerce systems on Shopify in support of global scale, performance, and sustained growth. I partnered closely with cross-functional teams to evolve platform architecture, improve site reliability, and enable faster iteration across markets and product lines. The work helped establish a resilient, future-ready Shopify commerce foundati
At Lanvin, I worked on the agency side to guide the brand’s move to Shopify while also delivering a new ERP implementation to support global commerce operations. In close partnership with brand stakeholders, I helped align digital storefronts with backend systems, enabling more accurate inventory, streamlined fulfillment, and improved operational control. This work established a cohesive commerce
For Oura, I helped drive the development of core internal capabilities from the ground up, working closely with senior leadership to refine the product and support business growth. I also played a key role in securing and onboarding Oura Ring as a large-scale client engagement, representing $3M in sales and establishing a foundation for long-term partnership.
At Sergio Rossi, I worked on the agency side to advance the brand’s digital commerce capabilities for a global luxury footwear audience. I partnered closely with brand stakeholders to enhance the online experience, modernize commerce workflows, and support performance and scalability without compromising the brand’s heritage or visual standards. The result was a more refined, resilient digital pla
EXECUTIVE EXPERIENCE
Vice President of Engineering | SKIMS
Sep 23 - Current
Led global engineering across web, mobile, and platform teams at one of the fastest-growing apparel brands in the world.
- Scaled a distributed engineering organization across multiple time zones
- Modernized the headless commerce architecture to support global growth and rapid iteration
- Strengthened performance, reliability, and launch readiness for high-volume product drops
- Reduced agency dependency by building strong internal leadership and delivery capability
- Partnered closely with Product, Creative, and Marketing to support aggressive launch cycles
Director of Technology - Accenture (Retail & DTC Practice)
Nov 2021 - Sep 2023
Senior technical leader supporting 30+ enterprise retail and DTC brands.
- Led headless commerce transformations and platform modernization initiatives
- Defined technical strategy for premium global brands across fashion, beauty, and consumer goods
- Unified engineering teams post-acquisition and established consistent delivery standards
- Served as senior escalation point for architecture decisions, launches, and platform stability
Director of Engineering - Noticed
Apr 2019 – Nov 2021
Owned engineering execution and architecture for high-growth DTC brands.
- Delivered full headless commerce rebuilds
- Established engineering processes for QA, release management, and agile delivery
- Improved performance, stability, and conversion across digital storefronts
Technical Director - Shopistry
Aug 2019 – Apr 2021
Founding engineering leader for a modular front-end commerce platform.
- Co-architected a flexible, extensible frontend system for enterprise DTC brands
- Helped secure and onboard major clients, including Oura Ring
- Built early engineering culture, tooling, and operating practices
Founder & Principle Engineer | Rob2
2016 – 2019
Independent application development consultancy.
- Designed and built custom commerce systems, applications, and integrations
- Worked directly with enterprise clients including 7-Eleven, Bombardier, and Scotiabank
- Embedded with cross-functional teams to deliver tailored, high-impact solutions
Technical Director & Lead Engineer | Various Agencies
2007 – 2016
Led engineering delivery for BMW, MINI, Kia, and other enterprise clients. Managed teams, SDLC governance, integrations, and security.