Engineering growth. Accelerating with AI.

Make technology a growth multiplier.

SKIMS has scaled through rapid product innovation, high-visibility launches, and expanding digital relationships with customers. My role spans Web, Mobile, Middleware & Cloud, and Quality Engineering, with accountability for engineering leadership, platform architecture, technology investment, and delivery.

Across the last three years, an essential part of that mandate has been helping the business adopt AI deliberately: creating practical systems, developing confidence through training, and ensuring spend translates into useful outcomes rather than disconnected experimentation.

Move AI from individual experiments to an enterprise capability.

Through the SKIMS AI Steering Committee and AI Board of Directors, I contribute to enterprise AI governance and adoption. I oversee AI budget, training, and internal AI-driven systems supporting more than 250 users across Claude, ChatGPT, and Parabola.

The goal has been to make AI useful, governed, and cost-effective—equipping people with repeatable tools and practical guidance while creating greater consistency in how the business deploys emerging technology.

Rebuild for traffic spikes—not average traffic.

I led the transformation of core middleware from a monolithic architecture to microservices. Critical systems were re-engineered to absorb extreme traffic bursts—from approximately 5,000 to more than 250,000 active sessions within 30 seconds—while maintaining global platform stability.

I also led the evolution of SKIMS.com on Shopify Hydrogen, building the web commerce foundation alongside the middleware and cloud systems supporting the customer experience.

THE CUSTOMER EXPERIENCE

A digital foundation for a fast-moving brand.

Collection discovery

Product storytelling

Turn speed into a better customer experience.

We transformed web performance, bringing load times from approximately three seconds to under half a second and improving first-paint performance by more than 75%. These improvements helped create a faster, more reliable digital experience while the business continued to grow.

Connect engineering work to commercial outcomes.

Over three years, I contributed to broader cross-functional work associated with more than 20% conversion growth alongside approximately 10% year-over-year traffic growth. These outcomes reflect the work of many teams, with technology playing an important enabling role.

I also helped build and scale the loyalty program from launch to more than 15 million customers. Over three years, that program contributed more than $500 million in revenue.

THE CUSTOMER RELATIONSHIP

Beyond the first purchase.

The loyalty experience connects commerce with an ongoing relationship between the brand and its customers.

View SKIMS Rewards

Build internal capability that compounds.

I lead senior engineering leaders and teams across Web, Mobile, Middleware & Cloud, and Quality Engineering. My approach combines strong internal ownership with carefully chosen strategic vendors and contractors.

By investing in leadership, hiring, delivery practices, and internal engineering knowledge, I reduced reliance on external agencies and established a stronger foundation for sustained execution.

These capabilities work together: modern platforms enable faster iteration, reliable systems support commercial growth, and enterprise AI creates opportunities to improve how teams work across the business.

Figures and scope reflect the accomplishments provided for this portfolio. Commercial outcomes are cross-functional and should not be interpreted as solely attributable to one individual. Confirm that all metrics are approved for public disclosure before publishing.